The expanding smartphone industry has opened the gates for entrepreneurs and medium scale tech companies to test their mettle and provide new and better alternatives to consumers worldwide. More than 20 tech companies globally are making smartphones giving options and choice to the customers, while also giving steep competition to the industry’s leading brands. The market share of the top brands like Apple and Samsung has dropped over the last decade because of the influx of new high-quality smartphones from other providers. Of these, OnePlus is a budding smartphone manufacturer with a net worth of US $1.4 billion.
OnePlus Technology (Shenzhen) Co. Ltd. is a Chinese smartphone manufacturing company. Based at Guangdong, Jilin, China, the company was founded by Pete Lau, former Vice President of Oppo, and Carl Pei in December 2013. It started as an invite-only brand where you needed to have an invitation from an existing OnePlus user to buy the phone. It was done basically to cope with the massive demand for smartphones.
As of now, OnePlus is producing 7.5 million mobile phone units per year. With the slogan of Never Settle, OnePlus has beautifully designed premium quality smartphones. It is known for providing premium quality features to its customers at an affordable price. The company’s products are available in more than 34 countries and regions in the world. Oppo owns most of the shares of OnePlus, making OnePlus as its subsidiary; however, both deny this claim.
Philosophy of Oneplus
OnePlus strives to deliver the latest technology to the world’s people, enabling them to realize their dreams and passion. Their technology and innovation are tools that help the world reach its full potential. And their motto is “Never Settle” for less. OnePlus hints that people should not settle for something less in a phone or be limited to only a few good smartphone industry choices. OnePlus aims to deliver high-quality, superior products to its customers at affordable prices to its clientele.
The user communities at OnePlus are the most involved in the company’s future than any other smartphone brand out there. The users share their ideas and views about the shortcoming of present models and how to improve future versions of the technology. In April 2014, the company started a “Smash your Past” campaign, where the users could smash their old phones to get the new OnePlus One for just $1.
Marketing of OnePlus
OnePlus have been using different marketing techniques to promote their devices, including an invitation system, smash the past, and ladies first campaigns. Before 2017, their customer support services remained under criticism due to delayed repairs and other issues. However, the company worked hard on it and tremendously improved its customer’s support operations by increasing the number of service centers.
OnePlus has quickly captured markets worldwide by its smart and targeted marketing, becoming the largest seller of smartphones in India, dominating over 33% of the total smartphone market. Their marketing relies on creating a buzz with exclusivity and then partnering up with known brands and personalities. Celebrities, companies, and businesses endorsing the OnePlus brand have been the primary marketing source for OnePlus. It has proven to be more cost-effective than traditional marketing methods and promotional campaigns, saving the company crucial marketing costs. It employed Robert Downey Jr. as its brand ambassador to further its spread across an international audience. The low marketing costs, combined with minimal retail stores, allow OnePlus to make a high-quality product yet cheaper than Apple and Samsung phones.
How OnePlus became a leader in the Smartphones Industry?
OnePlus’s main selling point is the quality of their phones. They have the best user reviews in the phone industry with the maximum number of satisfied customers. They don’t have to spend much on marketing because their main marketing source is word of mouth from users. Using this fantastic strategy, OnePlus is delivering the best quality ones with its two flagship series. One of the main reasons for OnePlus popularity is remaining focused on quality and providing top value products to its customers. Moreover, OnePlus offers users a unique android skin Oxygen OS, which provides an android experience that no other company is offering.
What are the best phones to buy from OnePlus?
OnePlus has two categories of smartphones, one with its flagship numbered series, the OnePlus One, and others, and the other is the Nord series. The flagship numbered series has multiple subcategories, whereas their Nord series is mainly for the mid-range market. During spring each year, they offer their flagship series, the latest being the OnePlus eight series. Since 2019, they have introduced their pro variants, a mostly upgraded version of the flagship numbered series.
OnePlus released its first smartphone OnePlus One, during 2013. During 2014, OnePlus opened its service centers across India and in Europe. In 2015, It expanded its operations in Southeast Asia and launched its OnePlus X series with a 5-inch display screen during the last quarter of the year. The OnePlus 3 and OnePlus 3T were launched in 2016, followed by the OnePlus 5 and OnePlus 5T series during 2017 with 6 inches screen and facial recognition method. OnePlus 6 and OnePlus 6T were launched during 2018 with 6.28 inches screen and water-resistant body. During 2019, they offered OnePlus 7, OnePlus 7 pro, OnePlus 7T, and OnePlus 7T pro curved 6.67 inches display screen. The company launched the concept One smartphone, OnePlus 8, OnePlus 8 pro, and OnePlus Nord during 2020.
OnePlus captured the USA market during 2018 after launching the OnePlus 6T flagship with its US ally T-Mobile’s help. OnePlus’s cooperation with T-Mobile helped the company to ensure the availability of OnePlus phones on all T-Mobile outlets across the USA. During 2020, OnePlus launched its OnePlus 8 flagship series with its US telecom ally Verizon support. At present, OnePlus is among the top three smartphone sellers in the USA, with sales skyrocketing, whereas globally, it has jumped the ladder to the top five smartphone sellers. OnePlus is a brand that will gain more success in the future in the smartphone industry just because of its top quality products and comparatively less price as compared to its competitors like Apple and Samsung.
OnePlus 8 Pro
The OnePlus 8 Pro is the latest flagship phone released by the company this year. Usually, OnePlus phones are not that expensive compared to popular brands, but the 8 Pro is an exception. The phone’s specifications and product quality are comparable to Apple and Samsung’s latest flagships at a much lower price. The phone has a fluid 120 Hz display that is amazing when watching movies and playing games. The phone is backed by a very powerful processor Qualcomm Snapdragon 865, with a 5G chip and up to 12 GB of RAM. The phone has an elegant design with a smooth finish.
OnePlus 7T pro
The OnePlus 7T pro was released last year in 2019 and is now one of the best OnePlus phones that one can buy. The title of the best phone out there is given because of two things; Price and Quality. The phone has the latest top-notch specs that are very close to the latest flagships. The slight differences in performance are seldom noted in day to day performance of the phone. The phone is considerably less costly than the 8 Pro while it still delivers very good performance. It has a great design and a smooth 6.67-inch display.
The OnePlus Nord phone was released in July 2020, and it took the whole OnePlus community by surprise. It is the cheapest flagship phone in the world with specifications of the latest phones. It comes with a Qualcomm Snapdragon 765, which is just a series older than the latest processors. It has 48 MP Rear Quad cameras supported by a 32 MP and 8 MP double wide-angled selfie camera. The phone has a decent battery and a very elegant design. The only downside to this very affordable phone is that the phone’s body is made of plastic and not metal.
OnePlus 8 is an affordable option that does not compromise much in terms of quality and performance. The OnePlus was released this year, and it is a very solid phone to buy. It has the latest Qualcomm Snapdragon 865 with 8/12 GB of RAM and 256 GB of in-built storage. The only downgrade from the pro version is in the Cameras. Triple cameras replace the Quad cameras, and the selfie cam is just 16 MP, which is very good on its own. The phone has options for 5G connectivity, and its main selling point is its attractive price.
How good is the OnePlus QLED TVs, and are they worth the price?
After having achieved success in the smartphone field, OnePlus turned towards producing TVs during 2018. The company offers high-end TVs at affordable prices. OnePlus TVs have excellent picture quality and a high dynamic range delivering seamless performance and mesmerizing visuals. The brand’s TVs have not yet gained consumer confidence because they are new in the market. The main features of OnePlus TV include QLED panel, Dolby vision, and 4K. Their TVs are sleek and nicely built. The company has launched two TV variants, including the OnePlus TV Q1 and OnePlus Q1 pro having 55 inches display screen with QLED panels and 4 K resolution. Their OnePlus TV Y series is available in 32 inches and 43 inches only, while the OnePlus TV U series is available in 55 inches, having 4 K resolution and LED panel.
OnePlus TV 55 Q1 Pro
The OnePlus Q1 series is the flagship series of TVs from the company, with the Q1 pro being the best it can provide. The design of the TV is elegant and beautiful, with a nearly bezel-less screen. The TV offers a ratio of 95.7% of screen to body. It is slim and lightweight with a sliding soundbar at the base. OnePlus TVs come with the latest QLED quantum dot technology supporting 4K resolutions. The dynamic range of colors on the TV is great, with the support of HDR and HDR10+. The TV platform is based on Android that allows seamless switching of apps and programs in the unit. The price of the TV is still very affordable when compared to the latest brands in the industry.
How to look for the best prices for OnePlus Products?
OnePlus is unique in its marketing and promotional campaigns, and the best deals are first circulated within the closed community of OnePlus. Moreover, they regularly give out free phones and other devices in their testing phases by offering users a chance to provide comprehensive feedback and keep the phone. OnePlus conducts its Beta testing of hardware and software by selecting people from the general public through contests. If you can get into one of these programs, you probably won’t have to spend anything. Furthermore, look for deals on the internet by searching for promotional discounts and make a habit of shopping on Black Fridays, Christmas, and other holidays.
Why are reviews important before buying from OnePlus?
In reality, OnePlus products are not extensively tested before shipping out to consumers, and it is a new company, far less experienced than the leading popular brands. It does not mean, however, that their products are inferior. On the contrary, it is a good idea to check for product information by reading customer reviews and benefit from blogger experience online.
OnePlus is less than a decade old, and it has started giving stiff competition to the leading smartphone brands. It is an exciting time for the smartphone industry, and OnePlus is creating a lot of buzz in it. Their technology and products are high-quality, giving users a unique experience and making comfort and convenience for the users along the way. If you haven’t tried an OnePlus phone yet, you should most definitely get your hands on one to feel the difference for yourself.