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What is Customer Relations Management?

Customer Relations Management (CRM) is a strategy applied by companies in order to streamline processes, seamlessly store and retrieve information and drive sales to increase profitability. It is used to manage communication with customers and to build and maintain healthy relationships and improve customer service levels. In addition, it creates transparency for both employees and managers to improve the dynamic of working collaboratively. 


CRM Software

Modern CRM is achieved through CRM Software which organizes information systematically creating user-friendliness to perform tasks more efficiently. It centralizes the information that allows all departments access to customer profiles. If used correctly, the sales department can generate leads to follow up on profitable opportunities. It also assists managers in measuring employee performance, department performance, and overall company performance. 

The 8 Best CRM Software available in 2021 are:

  • Salesforce
  • Pipedrive
  • Hubspot
  • Zoho CRM
  • Fresh Sales
  • Redtail
  • Saga CRM
  • Veeva CRM


Reviews of CRM Software

Reviews of CRM Software can help a business manager or owner make a better decision to invest in CRM software in several ways. First of all, a product like CRM software is rated based on usability. So what other way to test the usability than actually using it? Well unfortunately 1-week trials do not entirely give the user the full experience of using the software given the fact that it takes more or less 2 months to properly integrate information and configure the tools within the system. Investing in the wrong software for 2 months only to find out that it is not the right fit for the company is not only a waste of time that the company could spend on generating profits rather than dealing with setbacks, because time is money hence it is also a waste of money. T

herefore, CRM software users are encouraged to provide honest and detailed reviews on the software to help the following potential user to make more sustainable buying decisions. On the other hand, if you are a business owner, you are strongly advised to read reviews and ratings before making such an investment into your business as it could be the difference between a setback or a boost forward in your overall productivity. 

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